There are many DIY (Do It Yourself) web creation tools available in
the market. Many of them are 100% free. You can add your contents to
the pre-designed templates and your website will be ready to serve
In return, you allow them to put a link to their websites at
the bottom of your web pages. This will help them generate traffic
via your website, build brand and SEO related benefits.
This article attempts to explain when you should use this
tools for website creation and why it is not a viable option for
businesses who want some serious branding and complete control over
Free is free in terms of money. What about
time, energy, efforts and quality?
Most of the time our understanding of cost revolves only around
money! When we find someting where we need not pay money, we rush
shopping. But what about other costs
- cost of time, cost of energy, cost of worries, cost of losing
opportunities and above all cost of long term sustainability and
Cost of time
The most precious resource everyone has is time. People say
nobody can buy or sell time but actually we can. Smarter people on
the planet have been trading time for centuries. When you are not
indulging in a task that can easily be done by someone else, you are
buying his/her time.
When you are going for a free
website, you are actually selling your precious time (just think to
whom). All that DIY requires good amount of time to learn and work
with. Make a total of that time and multiply it with your per hour
worth in monetary terms. You will get the price of using them. If it
is lower than what a web professional charges, you should go for the
Wait, this is not be the conclusion. Read on...
Cost of energy
You body has to fight and kill hundreds of thousands of free
radicals to keep you energetic. You take good food with
anti-oxidants, wake up early, go to gym, do yoga and meditation
and...what not – just to maintain you energy level high and to stay
You can utilise you energy for
more important and rewarding tasks than spending it on those Do It
Yourself (DIY) tools to save a few bucks.
Cost of worries
A fact: many of the business worries/challenges can be managed just
by knowing and using the right tool/technology for business. And a
quality website is one of them.
Businesses worries affect health, disturb family-time and
above all deteriorate quality of life.
If a quality website created
by a professional can help you get rid off the business worries,
it's worth its cost.
Cost of opportunity
When you opt for a free website, quality will be inferior mainly
because of two reasons - first, these tools have their own
limitations and second, website is not created by a web
You may save a few bucks but
what about those invaluable customers you are going to lose because
of your poor website. Remember, every visitor is a customer and you
never know how much business one can bring to you - Customer
Business sustainability and growth
Or you can call it Branding if you want to use a technical term.
There are two ways of doing
business – work hard year after year, for a life time OR work smart
for some years, build a brand and then carry on smoothly and grow,
for a life time... or may be for generations.
I have seen both types of businessmen but unfortunately the
former category has much higher numbers than the later. Do
understand power of branding. We all call toothpaste by the name
Colgate but never consciously realize the power of branding.
A free website is just
pre-designed web pages linked together. They can seldom be an
alternative to a quality website that builds a brand.
In a nutshell, nothing is free. A business website is an
investment. Have you ever ever heard of free investment?
article explains how a business website is an investment and not a
Hope this article will help you make
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