Extremely subjective and many a times highly erratic - only because
there are lots of factors that affect pricing of a project, some are
quantifiable while the others are not. Here is a simple to
understand guide to help you save on your business website
- Approximate prices mentioned here is for general idea only.
- Context: small business websites
UX (User Experience) thinking
Importance: The most important parameter is time and energy
invested for UX which essentially is about getting into the minds of
actual users and designing to make their experience most satisfying
possible. The web professional (or team as the case may be) must
have enough skills and experience to deal with the finer aspects of
UX or it will fall flat without any positive impact on the
conversion. In most cases, small business owners and web
professionals overlook UX in favour of lower cost.
factors: Skills and experience of the designer team in the UX
domain which is very specialised field of study combning many
branches of arts and science.
Range: Not possible to
Layout design - look and feel of the
Importance: Layout of a website is like appearance of a
person - it helps make a long-lasting first impression. The layout
will decide how a visitor will feel about your website/business in
first 10 seconds of landing. And whether he will interact with your
website or just move on with the next search result on the SERP
(Search Engine Ranking Page).
Deciding factors: Experience
of the designer and quality of the deliverables which can be
evaluated in advance from his/her past projects portfolio.
Rs. 5K - Rs. 10K
Happening elements in the website -
toppings on the pizza
Importance: It is like plain pizza or with toppings.
Obviously everyone loves pizzas with toppings. Same with the website
visitors. Simple website with only text and images no longer makes a
punch in visitors' mind. So you need to add some text or images
transitions/rotators, some simple but interesting animation effects,
social integration widgets, videos from YouTube or Vimeo, some
presentations from SlideShare or Google etc. Possibilities are
endless and each of this feature adds some cost to the project.
Deciding factors: Open source code for almost all of the
above widgets/features are available free of cost.
Rs. 2K - Rs. 5K per piece of widget or feature
Static vs. Dynamic - limited or unlimited
number of pages
Importance: Static website - every page needs to be created
manually. Dynamic website - pages are generated by the programs on
server using a template. For 10-15 pages website that does not
require frequent updates, static website will work well. For dynamic
websites, generally open source CMS are used - Joomla, Drupal,
Deciding factors: Static pages are
charged per page. Open source CMS used for dynamic websites are free
of cost. You have to pay to your web developer only for layout
and/or features customization.
Range: Static website -
Rs. 0.5K-Rs. 1K per page. Dynamic website - Rs. 10K - Rs. 15K for
template creation/customization. Rs. 2K - Rs. 5K for open source
features (as described in above paragraph) addition/customization.
Who is doing it - a freelance, a small web
firm or a reputed agency?
Importance: A freelance generally costs the least while a
reputed agency has to charge to you for all the overheads as well as
premium for the brand. It is up to you to decide what is your
priority and where you are going to invest your money. In my
opinion, opting for a freelance or small web firm could be a better
option from cost perspective.
Deciding factors: Level
of commitment, availability for service/support, experience in the
web domain, quality of deliverables
Range: For a 10-15
pages static website : Freelance - Rs. 10K - Rs. 15K, small web firm
- Rs. 20K - Rs. 30K, reputed web agency - Rs. 30K - 50K.
Hope this article will help you make
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