In my opinion, Google App Engine is one of the best hosting
infrastructures on the planet today and totally free to begin with.
You, as a business owner must know about Google App Engine so you
can take full advantage of this awesome infrastructure by none
another than Google.
Here is the primer.
We have started creating websites in 2008 and the most pressing
challenge we faced at that time was where to host our clients'
This is very important because:
- The website should be available 24x7x365 without any
- There shouldn't be any performance degradation in
the hours of traffic surge.
- There should not any SEO side effect of other
websites hosted on the same servers.
- Services should be cost-effective.
One fine day we came across GAE and decided to give it a shot. We
created and hosted our first website on Google App Engine in 2010
and from that point onward there is no looking back. We simply fell
in love with Google App Engine (GAE). And till the date GAE has never
App Engine (or GAE) is a Platform as a Service (PaaS) offering by
Google. PaaS is a complete set of hardware and software
infrastructure where you need not worry about installing,
configuring, updating or managing anything other than your
application. Everything else is managed by the PaaS provider i.e. by
Google in case of GAE. We all can guess very easily what would be
the quality and reliability of the infrastructure when it is owned
and managed by Google itself.
It would not be an
exaggeration when we say GAE is one of the best hosting
infrastructures on the planet today.
Some of the popular brands like Khan Academy, Best
Buy, Gigya etc have trusted GAE to address their
hosting requirements. Here is the representative
list of companies who have been using Google's cloud service
offerings, GAE being one of them.
We know what your
are thinking. How much does it cost? And the answer is zero.
Yes, this is too good to be true but GAE is free to begin with. And
at the time or writing this, there is no time limit for the free
usage. GAE gives you daily quota of server resources totally free
which would suffice for any website with low to moderate traffic. If
you need more resources, you need to pay Google as per GAE's pay-per-use
pricing model .
To sum up, here are the
features that make GAE irresistible for website/application
- There is no up-front charge to host
- If you ever need to pay for GAE, you will pay
only for the resources you use. For example, if your application
needs more processing power, you only pay for CPU instances. If
your website needs more bandwidth, you only need to pay for the
bandwidth. Moreover, GAE has pay-only-for-what-you-use pricing
model i.e. no waste of money.
- GAE is blazing fast - so fast that
sometimes it feels like you are viewing a website stored in your
- GAE is infinitely scalable. For
example, if there is a sudden spike in traffic on your website from
100 visitors to 1000 visitors, you can add more processing power
and memory (start a new instance) so your website performance does
not suffer and visitors don't feel the frustration of waiting while
the pages load. You can remove the additional instance when the
traffic returns to normal. And thus need to pay only for the time
you used the additional instance. Isn't it great?
- GAE provides state of the art
dashboard to show you important statistics about functioning of
your application add usage of different resource.
- GAE offers very useful services that your application can
use to minimise take-to-market-time without any compromise in
quality and security like User Services.
- And last but not the least - GAE's
Datastore which is a NoSQL database is highly scalable and super
performing one. So whether your application/website is a static or
a dynamic one, it will function like a breeze.
The website you are visiting right now i.e. www.eemlee.com is
hosted on GAE. Our clients' websites like www.yuvalay.org
are also hosted on GAE. Spare some time visiting these websites and
feel the speed yourself. Needless to say, loading speed is one the
most important factor of great User Experience (UX) - a success
To highlight our confidence and commitment
for Google App Engine, we have created AUMIZ - a smart CMS
exclusively for Google App Engine and decided to use AUMIZ to power
the websites of our eemlee clients.
have any question regarding GAE or AUMIZ or eemlee, please feel
free to write to us. We are just an email away.
Hope this article will help you make
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